yyogurt unflavored (y.u.)
In Shanghai 2009, Chinese designer Yu yingnan (yu yu) created her
design brand Yu Yu . in 2011 Yu Yu is renamed as yyogurt
unflavored (y.u.), becoming the high-end design
brand of yyogurt.*
As said by laozi (mystic philosopher of ancient China), "taste the
unflavored so as to get the flavor". the unflavored, natural and pure,
is more closer to the real taste.
yyogurt unflavored (y.u.) is exactly the designer's personal approach to
the nature of design and life. It is unflavored, bold and experimental
design, small batch or limited edition, positioning high-end design
The design is inspired from daily objects, childhood memory, painting
and music etc. This indie brand is carried by art shops, design shops,
boutiques and museum shops across China and more in internationals.
yyogurt is one of the leading
creative indie brands in China, created by designer yu yu and Kevin xing
in 2009. it is playful, innovative, original and trendy, aiming to
become the "adult's kindergarten".